Marketing Tips for Travel Agents: Delivering Dream Vacations

Dream Vacation advisor on the phone

Becoming a Dream Vacations Advisor has been an incredible opportunity for hundreds of dedicated travel enthusiasts. If you are looking into becoming a travel agent with the fun, flexible Dream Vacations Advisor program, you may be wondering how you can secure clients when you become a travel advisor.

Fortunately, we’ve got plenty of marketing tips for travel agents who want to be proactive in promoting their services. The resources we offer allow you to connect with prospective clients and solidify your relationships with your customers – so you can sell travel and achieve your goals. 

How to Become a Travel Agent

Once you’ve decided to join our community as a Dream Vacations travel advisor and have started the online training, it’s time to develop your client list. The marketing resources available to you allow travelers to locate you and understand why you are able to offer them the best value for their vacation planning.

It’s all about knowing who and where your potential customers are, using the latest technologies to get the word out, and of course delivering excellent service so they and keep coming back.

With our passionate, growing community of travel advisors, we know what it takes to connect clients with their ideal vacations – here’s our guide to the best marketing tips for travel agents:

 1.       Use Social Media and Email

These are some of the easiest and most cost-effective methods to reach a maximum number of people at one time. Platforms like Facebook, Instagram and YouTube are great for helping your potential clients get to know you and your business. As a Dream Vacations travel advisor, you’ll have access to a vast library of expertly designed social media content.

Social media is also one of the places where they’ll look for you, so always share positive reviews and testimonials. And if this is new to you and sounds a bit daunting – don’t worry! Your monthly contribution to Dream Vacations includes everything you’ll need to set up your social media and email accounts, as well as training on how to use them.

 2.       Promotions and Special Offers

Fantastic deals are a great way to get people’s attention, and with Dream Vacations, you’ll have access to offers and promotions that enable you to provide your clients with the best vacation value.  You’ll be able to leverage exclusive offers that Dream Vacations agents are able to use thanks to our close partnerships across the travel industry and our strength in the marketplace. 

Fortunately, with Dream Vacations you’ll have travel agent resources which include access to our 3-in-1 Customer Resource Manager (CRM) tool, as well as frequent communications to keep you up-to-date on the discounts you can provide to your clients.

 3.       Ask for Reviews and Referrals

Word of mouth is one of the best ways to attract new business, so be certain to ask for a testimonial if your clients have had an amazing experience. In fact, up to 96% of travelers check reviews when they’re researching for their next getaway, so you want to make sure you’ve got a few good ones!

People are also much more likely to trust a recommendation from family and friends, so always follow up with former clients. Once they have booked their dream vacation with you prompt them to review their experience with you – those positive reviews you can share on social media with future prospective clients! 

You could even offer an incentive, such as a discount off their next booking, if they refer someone. That way, you’ll be getting new and repeat customers at the same time. 

4.       Have a Niche or Specialty

The travel industry is huge, so one of the best ways to stand out is to target a specific vacation type or demographic. This way, you narrow down the kind of client that is looking for you, and you can target your marketing and advertising more specifically. You can develop a reputation as the go-to expert for that kind of vacation experience. 

As a Dream Vacations travel advisor, you can specialize in destination weddings, theme parks, resorts, escorted tours or, if you’ve always wanted to become a cruise travel agent from home, cruises. If you prefer, you could instead become an expert in vacations for couples, retirees, families or even military veterans. You can choose whatever you’re most passionate about!

 Find Your Perfect Clients With Dream Vacations

Marketing your business involves dedication, ensuring that you’re targeting the right people and giving them the best value to book their next vacation with you.

And with Dream Vacations, you’ll have all the tools and support you need to excel at marketing your services! Alongside our marketing tips for travel agents, you’ll have access to promotions, media, images and content – as well as training in how to use and share them. In other words, everything you need to learn how to become a vacation planner.Once your clients start rolling in, you can do what you love – planning vacations, earning money and enjoying your own travel perks! Your opportunity awaits – visit us online or give us a call at 888-400-9827 to learn more.